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Freelance Digital Copywriter in Portland at Agincare

Date Posted: 1/9/2019

Job Snapshot

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Job Description

Job Title: Freelance Digital Copywriter

Reference Number: 006252

Area: Portland / Region: Dorset

Basic Salary: DOE


Job Description

Freelance digital copywriter

Our in-house marketing department are looking for a freelance digital copywriter to work alongside our marketing team to create search-friendly content for our new website. With a creative mind, you will produce clear, concise copy to engage our target audiences.

What we are looking for:

  • Fresh content for 100 prioritised pages on our new website. These will include key landing pages, blog posts and content pages, each with approx. 400-800 words
  • Concise, high-quality, unique content written using plain English to outline the unique work Agincare does, rather than producing generic copy. This can be based on our existing copy, but needs to be completely re-written, liaising with relevant internal staff as required
  • Copy needs to be optimised for digital channels, including mobile, e.g. short sentences, sub-headings, bullet lists, clear calls to action etc
  • Need to write in such a way that encourages structured snippets & other Knowledge Graph attributes to appear in search results
  • Copy needs to be grounded in keyword research to aid SEO and to ensure we are providing quality content that answers user queries. Please outline in your covering letter how you would undertake this research and how you would use the results in your written work to maximise SEO

The person

You will be reliable, self-motivated and experienced with a positive, can-do attitude. You will be full of enthusiasm, with the ability to work quickly and accurately under strict deadlines by prioritising effectively.

A demonstrable interest in social care would be advantageous and the perfect candidate would have copywriting experience in this sector.

Job Requirements

Experience and skills

  • Excellent written and grammatical skills
  • Experience in creating inspiring  and persuasive copy for digital media with a personable and engaging tone
  • Impeccable spelling and grammar with a clear and concise writing technique
  • Perfectionist proof-reading skills with high attention to detail
  • Sound SEO knowledge and experience of writing for digital channels
  • An understanding of conversion optimisation techniques
  • Genuine interest in social care
  • A strong portfolio of work demonstrating high quality copywriting skills and creative originality

Please apply with examples of your written work, proposed fees and a cover letter explaining why your skills and experience make you perfect for the role.

The deadline for applications is Monday 28 January 2019.